Press & Media
Nest
The story
The first microbiome-first baby care system in US mass retail. Launching in select Target stores nationwide, Spring 2026. Everything a journalist needs is on this page.
Media contact
We respond to press inquiries within 1 business day.
Clark Sather Co-Founder & Formulator — available for interviews
Ana Gulde Co-Founder — available for interviews
Nest, Inc.
P.O. Box 8662 Calabsas, CA 91372
Key facts for journalists
-
select
Target stores
nationwide -
15
Ingredients in the wipe
Every one disclosed -
2
Prebiotic actives
Inulin + AGO -
pH 5.0–5.5
Microbiome-matched range
Verified -
6–10×
Daily wipe contact
For up to 2 years -
1st
Prebiotic baby wipe
In US mass retail
The brand in brief
Nest was founded by Clark Sather and Ana Gulde on a single conviction: baby care had spent decades formulating around fear — removing things, shortening lists, avoiding harm — and nobody was asking what the most-used products in the category could actually be doing for baby's skin.
The answer is NatureBiome™ — a proprietary dual-prebiotic system combining inulin and alpha-glucan oligosaccharide, formulated at pH 5.0–5.5 to match the developing infant skin microbiome. The result is the first baby wipe designed not just to clean, but to support the biological process already happening on your baby's skin.
Nest is a complete system: prebiotic wipes and chlorine-free diapers designed to work together. The wipe does the active work at every change. The diaper — chlorine-free pulp, no wetness indicator inks, no fragrance, no unnecessary coatings — is built to stay out of the way.
The brand launched in select Target stores nationwide.
Nest is a microbiome-conscious baby care system founded by Clark Sather and Ana Gulde. Built around our unique wipe line that features NatureBiome™ — a dual-prebiotic blend of inulin and alpha-glucan oligosaccharide — the line is thoughtfully formulated to support baby skin with a pH-aligned approach.
Clark Sather & Ana Gulde
Clark Sather
Co-Founder & Formulator
Clark brings nearly two decades of baby care industry experience. He formulated the NatureBiome™ system himself, ingredient by ingredient — built around the biology of the developing infant skin microbiome rather than around category convention. He is available for interviews on the science behind Nest, the formulation philosophy, and what it means to build a proactive — rather than reactive — baby care brand.
Ana Gulde
Co-Founder
Ana co-founded Nest with deep baby category sales experience and a fashion and beauty background that shapes how Nest shows up in the world — from retail strategy to brand identity. She oversees how Nest builds relationships with retailers, partners, and the community. Ana is available for interviews on the retail strategy, the category opportunity, and the brand's design and positioning approach.
Images for editorial use
High-resolution files for print and editorial use available on request — hello@shopnestorganic.com.
Nest in the press
Happi - Household and personal care wipes; Spring 2026. Wipes With Benefits
Press Launch
Press inquiries
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Product samples, founder interviews, additional assets, and background information all available on request.